The growing online retail presence is a clear challenge and opportunity for ‘Brick & Mortar’ stores and customer mobile engagement is one of the solutions. Pricer’s unique integrated Indoor GPS offering along with the new SmartFlash is opening up multiple engagement points with the customer such as guidance to targeted or weekly promotions. Our patented retailer friendly NFC solution is empowering customers to access content directly at the shelf-edge with minimal maintenance. Pricer’s commitment to customer mobile engagement is now allowing Retail in-store customers the ability to utilize an increasing list of viable shopper apps.
Guided Shopping Route
Using the Pricer (or Tier) mobile shopping application, customers optimize their shopping route, are guided in the store and can easily find specific wanted products.
Targeted Promotions / Geofencing
Shoppers are indicated by flash (on the ESL) of the targeted promotions that are available for them. By using an Indoor GPS system to organize store geofencing, the retailer retains the control of promotion boundaries at all times. The Pricer Indoor GPS system provides monitoring and updating capacities.
Efficient Store Tasks
Delisting products, negative stocks, new arrivals, shelf implementation, shelf-talker management… associates use the Pricer PDA (or smartphone) application or a tier application to carry out operational tasks. They receive the list of tasks to carry out and they are guided in the store to each electronic shelf label (ESL) for which a task is requested. The concerned ESL will flash when it is approached. The system combines Indoor GPS, the geolocation of products with the IR communication network and the SmartFLASH.
More Product Information
Shoppers access enriched product information by tapping the ESL with their smartphones.
Store Manage Solutions
Pricer has developed a complete system solution to support effective promotion encompassing geolocation and SmartFlash capabilities to support store tasks, such as placing and removing promotion tags or using the flash to guide and support staff operational tasks.
Improve planogram compliance. Pricer ESLs acknowledge their positions in the store and can be pinged at any time to check planogram conformity.
Pricer Click & Collect Application
The increased interest in home delivery and store pick-up, has indicated to many innovative retailers the need for a quick and responsive Click & Collect application. Pricer’s unique ability to geolocate the associate and the product, in real time, combined with new SmartFLASH technology is clearly revolutionizing in-store picking activities.
Pricer electronic shelf labels are known to be the very best in terms of quality, efficiency, readability, long life and robustness.
The Price Automation solution is central to store automation and enables price flexibility and accuracy at the shelf-edge to meet competition, gain competitive advantage, maximize margins and gain customer trust.
The PRICE solution lets retailers run dynamic pricing to:
- Fully automate one of the most challenging in-store functions retailers now face: the weekly price change
- Handle the growing need for price flexibility and accuracy at the shelf-edge
- Respond immediately to encroaching competition
- Gain a competitive advantage in specific markets
- Centralize the price function
- Maximize margins with instant price reactivity
- Gain customer trust
- Modernize stores and enhance a digital image